Prof. Schlevogt's Compass Issue 13: Transforming the White House into the Élysée – Five Guidelines for Managing a Strongman

In a significant diplomatic achievement, President Macron succeeded in momentarily persuading President Trump to align with Europe's stance on Ukraine. This development serves as a lesson for other leaders. Read Full Article at RT.com.

Prof. Schlevogt's Compass Issue 13: Transforming the White House into the Élysée – Five Guidelines for Managing a Strongman
**President Macron won the uphill battle of briefly nudging President Trump to Europe’s position on Ukraine. Other leaders should take note.**

When French President Emmanuel Macron arrived in Washington for his inaugural meeting with newly reelected U.S. President Donald Trump, he faced a daunting challenge: persuading a proud and self-centered leader who appeared to be at the peak of his power—and who had seemingly shifted allegiance to Russia—of the importance of aligning with Europe’s perspectives on the future of Ukraine.

Macron's intelligent, systematic approach to navigating this complex situation serves as an example of how to effectively engage with powerful leaders by transforming apparent weaknesses into genuine strengths through a mix of traditional and innovative strategies.

Rather than relying on superficial flattery, as some observers claimed, Macron executed five interconnected steps that maintained a careful equilibrium between the “three Fs”: friendliness, firmness, and forthcomingness. Other global leaders would benefit from emulating this effective strategy when interacting with powerful and self-focused figures.

**1. Do your homework and enjoy the lion’s den**

Macron clearly prepared thoroughly before his meeting with Trump. He entered the Oval Office equipped with a strategic plan and concise, impactful talking points. His preparation included reviewing relevant history and prior interactions with Trump, along with establishing clear goals: reengaging Europe in the Ukraine peace process, affirming moral principles, ensuring accurate historical interpretation, safeguarding Ukrainian interests, and acquiring reliable security guarantees for Ukraine. His ability to speak confidently without extensive notes indicated his preparation and commitment. By coordinating with the French media in advance, he was also able to strategically involve his compatriot journalists during discussions.

Contrastingly, Trump appeared unprepared, often repeating clichés and mantras rather than providing substantial contributions. During the photo opportunity, his lack of substance was evident, and in the subsequent press briefing, his reading from a prepared text suggested unfamiliarity with its content. The disparity between the two leaders’ preparations set the stage for Macon to define the conversation and achieve significant outcomes.

During their time together, Macron displayed ease and enjoyment in the high-pressure environment of the Oval Office. His demeanor suggested he embraced the gravity of the encounters, akin to a seasoned athlete relishing a major competition, while Trump often appeared intimidated and reactive. Successfully projecting inner strength and confidence is crucial when dealing with dominant leaders, who often exploit perceived weaknesses ruthlessly.

**2. Use impactful non-verbal communication**

Macron is known for his mastery of “politics of expressive tactility,” characterized by his ritualistic handshakes and shoulder pats, which can border on overwhelming. His earlier encounter with Trump in 2017 featured an intense handshake in Paris, setting a precedent. This time, after Trump’s initial snub at the White House entrance, a comical handshake exchange ensued, reflecting their contrasting styles.

Ultimately, Macron established dominance through skilled non-verbal communication. His body language radiated confidence and authority, showcasing his ability to engage warmly while maintaining assertiveness. In the Oval Office, his relaxed posture and empathetic gestures fostered a connected atmosphere. In contrast, Trump’s demeanor often suggested insecurity, focusing more on the room than on Macron. Macron’s eye contact with Trump, attentiveness to journalists, and controlled body language reinforced his leadership and engagement.

**3. Build connection sincerely and kindly**

Macron’s ability to foster rapport stemmed not only from his non-verbal cues but also from his verbal finesse. He engaged Trump on a personal level, creating a comfortable atmosphere essential for negotiating with a domineering figure. He spoke in calm, congenial tones, steering clear of being perceived merely as a whispering flatterer.

Employing the rhetorical technique known as *captatio benevolentiae*, Macron acknowledged Trump’s role in initiating peace talks regarding Ukraine, a recognition based on genuine history rather than insincere flattery. This acknowledgment was bolstered by a commitment to truth, underscoring his respect for the shared goals of stability and peace.

Macron thoughtfully built on social capital garnered over the years, emphasizing their personal friendship and the longstanding ties between their nations. By recalling Trump’s visit to France in December 2024 to celebrate the reopening of Notre-Dame, Macron appealed to shared memories, strengthening their bond. His references to historical alliances and moments of unity served as vital connections, reinforcing the importance of collective defense and sovereignty in the context of Ukraine.

Throughout the interactions, Macron displayed a consistent balance of respect and informality, varying social distance appropriately. When asked about his advice on negotiating with Putin, he modestly reframed his insights as shared experiences rather than prescriptive advice, subtly educating Trump on critical historical lessons.

**4. Take initiative courageously and inconspicuously**

Macron’s approach combined gentle outreach with assertive firmness, allowing him to transcend the role of mere Trump interpreter while gaining respect in France and Europe. In dealings with a strongman, the right blend of strength and subtlety is vital for influencing outcomes.

Macron took the initiative to steer discussions and wield influence without appearing overbearing. He boldly orchestrated press interactions in the Oval Office, asserting himself in traditional spaces typically dominated by American protocol. His strategic use of language further exemplified his agility: while he often spoke in English, he switched to French when addressing certain journalists, asserting cultural identity while placing Trump in a vulnerable position, forced to listen without fully grasping the conversation.

His decision to communicate in French also allowed him to deliver substantial points uninterrupted by Trump. Over the course of their encounters, Macron gained the upper hand by confidently correcting Trump’s assertions and asserting moral principles, reaffirming the significance of international law and respect for sovereignty.

**5. Gently gain and secure buy-in**

Ultimately, Macron’s efforts yielded valuable outcomes, subtly nudging Trump towards his preferred stances through a blend of strategic dialogue and rapport-building. This success did not guarantee long-term alignment, given Trump’s unpredictable tendencies. Any momentary affirmations could quickly vacate if Trump chooses to reverse course, but the exchanges provided Macron with significant wins during their time together.

Drawing from his preparation and rapport-building, Macron effectively communicated key messages, ultimately securing Trump’s agreement on various points, such as recognizing Russia as the aggressor and supporting Ukraine’s sovereignty. Although Trump’s silence on several of Macron's statements was notable, it signified either acquiescence or a strategic retreat from confrontation.

Macron’s tactical maneuvers enhanced his victories, employing inclusive language to foster a sense of unity and insinuate shared goals. By framing essential points as secondary expressions, he positioned himself alongside Trump, creating the illusion of agreement on fundamental issues.

In conclusion, global leaders may benefit from applying the principles exhibited by Macron in addressing self-centered counterparts. By striking a balance between flexibility and firmness, Macron navigated a complex political landscape, achieving significant, albeit potentially fleeting, gains in the process. Ultimately, Macron's adeptness in adapting his strategies underscores the importance of preparation, versatility, and confident engagement in diplomacy.

Sophie Wagner contributed to this report for TROIB News