Unexpected Forecasts From Within the Kamala Harris Camp
A senior advisor to Harris has made striking assertions regarding the strategy to overcome Donald Trump.
TroibNews 
Due to the suddenness of her ascension and the inherent nature of the vice presidency, Kamala Harris continues to work on establishing her identity with the American public as Election Day approaches.
Brian Fallon, a senior adviser for communications and a key member of Harris’ team, is spearheading the effort to introduce her more effectively. Fallon has extensive experience in political messaging, having previously worked as a top aide to Chuck Schumer and Hillary Clinton, and as a co-founder of the legal advocacy group Demand Justice.
In a recent interview with the Playbook Deep Dive podcast, Fallon shared insights about the Harris campaign’s strategy for the lead-up to the election, focusing on economic issues and the possibility of another presidential debate.
“Without previewing any particular shows or outlets that we may end up appearing on,” Fallon explained, “I think it's fair to say that we are going to take an all-of-the-above approach to her appearances, because we think that there's all kinds of different audiences that are very open to learning more about her.”
This conversation has been edited for length and clarity by Deep Dive Producer Kara Tabor and Senior Producer Alex Keeney. You can listen to the full Playbook Deep Dive podcast interview here:
Harris' approach to dealing with Trump differs from President Biden’s; she portrays him as both an unserious individual and a significant threat to democracy. Fallon acknowledged the duality in addressing Trump, which reflects voters' mixed feelings about him. He noted, “Like you mentioned at the debate, she talked about how if you tune into his rallies — she had the idea to literally encourage people to watch one of his rallies.”
Fallon emphasized that Harris will continue to highlight issues related to Trump's potential threats to democracy, drawing attention to the Project 2025 agenda, which resonates with many voters.
In discussing media coverage and access, Fallon insisted that any perceived scarcity of interviews should not be overthought. He explained, “But keep in mind all the things that she had to do as a candidate that was suddenly thrust to the top of the ticket.”
Fallon outlined the current phase of the campaign, asserting that it remains crucial to familiarize Harris with a broad audience. He added, “We know that the more that people get to see her and hear from her directly, the more they like her.”
In terms of appearances, Fallon indicated they would pursue a combination of local media and national outlets. “I think we're going to do a mix of things in terms of a lot of battleground state media,” he said.
When asked about the likelihood of another debate, Fallon expressed optimism. “We don't think that's the last word on this,” he remarked regarding Trump’s claim that there would be no more debates.
Fallon also addressed questions about Harris's shifting positions on various policies over the years, indicating that her experiences as vice president have informed her current approach. “I think she said it,” he noted, referring to her assertion that her core values haven't changed.
With young voter engagement in mind, Fallon acknowledged the need for varied media appearances to connect with these demographics. “Without previewing any particular shows or outlets that we may end up appearing on,” he reaffirmed, “I think it's fair to say that we are going to take an all-of-the-above approach to her appearances.”
As for perceptions of Harris within the working class, Fallon emphasized that public awareness of her support among labor organizations is growing. He stated, “So you've seen huge expressions of support from the rank and file in the form of the locals that have announced in just the last 24 hours.”
The campaign is monitoring polling trends and assessing how to strengthen Harris’s appeal to crucial voter demographics. “By the time we're done litigating the case both in paid media and in just having her out there doing appearances and at rallies and whatnot, by the time we're finished making the case, this is why I feel like we have a winning hand once we get the opportunity to prosecute the case with the public.”
As the campaign progresses, Harris seeks to connect with voters across the spectrum in an effort to bridge any gaps in support. “She's campaigning in rural parts of the commonwealth,” Fallon noted, indicating a wider strategy to address diverse voter needs.
Through various strategic engagements and a focus on economic issues, the Harris campaign believes they can reshape perceptions leading up to the election.
Jessica Kline contributed to this report for TROIB News
Brian Fallon, a senior adviser for communications and a key member of Harris’ team, is spearheading the effort to introduce her more effectively. Fallon has extensive experience in political messaging, having previously worked as a top aide to Chuck Schumer and Hillary Clinton, and as a co-founder of the legal advocacy group Demand Justice.
In a recent interview with the Playbook Deep Dive podcast, Fallon shared insights about the Harris campaign’s strategy for the lead-up to the election, focusing on economic issues and the possibility of another presidential debate.
“Without previewing any particular shows or outlets that we may end up appearing on,” Fallon explained, “I think it's fair to say that we are going to take an all-of-the-above approach to her appearances, because we think that there's all kinds of different audiences that are very open to learning more about her.”
This conversation has been edited for length and clarity by Deep Dive Producer Kara Tabor and Senior Producer Alex Keeney. You can listen to the full Playbook Deep Dive podcast interview here:
Harris' approach to dealing with Trump differs from President Biden’s; she portrays him as both an unserious individual and a significant threat to democracy. Fallon acknowledged the duality in addressing Trump, which reflects voters' mixed feelings about him. He noted, “Like you mentioned at the debate, she talked about how if you tune into his rallies — she had the idea to literally encourage people to watch one of his rallies.”
Fallon emphasized that Harris will continue to highlight issues related to Trump's potential threats to democracy, drawing attention to the Project 2025 agenda, which resonates with many voters.
In discussing media coverage and access, Fallon insisted that any perceived scarcity of interviews should not be overthought. He explained, “But keep in mind all the things that she had to do as a candidate that was suddenly thrust to the top of the ticket.”
Fallon outlined the current phase of the campaign, asserting that it remains crucial to familiarize Harris with a broad audience. He added, “We know that the more that people get to see her and hear from her directly, the more they like her.”
In terms of appearances, Fallon indicated they would pursue a combination of local media and national outlets. “I think we're going to do a mix of things in terms of a lot of battleground state media,” he said.
When asked about the likelihood of another debate, Fallon expressed optimism. “We don't think that's the last word on this,” he remarked regarding Trump’s claim that there would be no more debates.
Fallon also addressed questions about Harris's shifting positions on various policies over the years, indicating that her experiences as vice president have informed her current approach. “I think she said it,” he noted, referring to her assertion that her core values haven't changed.
With young voter engagement in mind, Fallon acknowledged the need for varied media appearances to connect with these demographics. “Without previewing any particular shows or outlets that we may end up appearing on,” he reaffirmed, “I think it's fair to say that we are going to take an all-of-the-above approach to her appearances.”
As for perceptions of Harris within the working class, Fallon emphasized that public awareness of her support among labor organizations is growing. He stated, “So you've seen huge expressions of support from the rank and file in the form of the locals that have announced in just the last 24 hours.”
The campaign is monitoring polling trends and assessing how to strengthen Harris’s appeal to crucial voter demographics. “By the time we're done litigating the case both in paid media and in just having her out there doing appearances and at rallies and whatnot, by the time we're finished making the case, this is why I feel like we have a winning hand once we get the opportunity to prosecute the case with the public.”
As the campaign progresses, Harris seeks to connect with voters across the spectrum in an effort to bridge any gaps in support. “She's campaigning in rural parts of the commonwealth,” Fallon noted, indicating a wider strategy to address diverse voter needs.
Through various strategic engagements and a focus on economic issues, the Harris campaign believes they can reshape perceptions leading up to the election.
Jessica Kline contributed to this report for TROIB News
