Super PAC supporting Harris plans significant ad investment focusing on abortion targeting women in swing states
American Bridge 21st Century plans to allocate $15 million towards advertising campaigns in Pennsylvania, Wisconsin, and Michigan.
TroibNews 
A leading Democratic super PAC is channeling significant resources into abortion-related advertising in key swing states.
American Bridge 21st Century unveiled a series of new advertisements on Thursday, targeting the states of Pennsylvania, Wisconsin, and Michigan with a $15 million campaign that spotlights the stark differences between Vice President Kamala Harris and former President Donald Trump on the issue of abortion. The commercials, which were shared with PMG, criticize Trump for his appointments to the Supreme Court, which ultimately led to the reversal of Roe v. Wade.
This initiative marks the latest strategic move by Democrats to position abortion as a critical concern for Harris, who openly criticized Trump's stance on the matter during the debate on Tuesday. American Bridge had previously indicated that their advertising would focus on a variety of topics including the economy and democracy. However, "right now, with Trump and [JD] Vance, abortion has come back to the forefront and it’s a very comfortable [issue] for Harris, who has a stellar record on it," Bradley Beychok, co-founder of American Bridge, explained. He also highlighted Trump's hesitance at the debate to vow against a national abortion ban.
“We’ve been pretty consistent that we’re going to talk about abortion, democracy and freedom, which is a campaign-in-a-box that’s won a lot of elections,” Beychok elaborated. “We’ve won a lot of elections talking about abortion and talking about taking away freedoms, so we’re not going to be able to say it enough.”
The advertisements are specifically aimed at white women from exurban and suburban regions across the aforementioned states, a crucial demographic for Harris, as reflected in American Bridge's previous campaign efforts. In 2020, the super PAC invested $62 million in ads to support President Joe Biden, and it has announced plans to spend $140 million over the course of the 2024 election cycle.
Central to these advertisements are personal testimonal from women in swing states. For instance, one Michigan ad features Anna, an OB-GYN who chose to have an abortion after receiving a heartbreaking diagnosis about her child. She asserts in the ad, “Politicians like Donald Trump have no right to make that medical decision for me and my family. Kamala Harris believes it’s women — and not politicians — who should be making their own health care decisions.”
Similarly, in Pennsylvania, an ad includes a statement from Susan, a nurse practitioner, who criticizes Trump's regressive views. She expresses her inability to comprehend his logic, "when he says he wants to punish women who have had an abortion."
These contrasting commercials reflect a broader tactic by the Harris campaign, highlighting individual abortion stories in a post-Roe landscape.
Thomas Evans for TROIB News
American Bridge 21st Century unveiled a series of new advertisements on Thursday, targeting the states of Pennsylvania, Wisconsin, and Michigan with a $15 million campaign that spotlights the stark differences between Vice President Kamala Harris and former President Donald Trump on the issue of abortion. The commercials, which were shared with PMG, criticize Trump for his appointments to the Supreme Court, which ultimately led to the reversal of Roe v. Wade.
This initiative marks the latest strategic move by Democrats to position abortion as a critical concern for Harris, who openly criticized Trump's stance on the matter during the debate on Tuesday. American Bridge had previously indicated that their advertising would focus on a variety of topics including the economy and democracy. However, "right now, with Trump and [JD] Vance, abortion has come back to the forefront and it’s a very comfortable [issue] for Harris, who has a stellar record on it," Bradley Beychok, co-founder of American Bridge, explained. He also highlighted Trump's hesitance at the debate to vow against a national abortion ban.
“We’ve been pretty consistent that we’re going to talk about abortion, democracy and freedom, which is a campaign-in-a-box that’s won a lot of elections,” Beychok elaborated. “We’ve won a lot of elections talking about abortion and talking about taking away freedoms, so we’re not going to be able to say it enough.”
The advertisements are specifically aimed at white women from exurban and suburban regions across the aforementioned states, a crucial demographic for Harris, as reflected in American Bridge's previous campaign efforts. In 2020, the super PAC invested $62 million in ads to support President Joe Biden, and it has announced plans to spend $140 million over the course of the 2024 election cycle.
Central to these advertisements are personal testimonal from women in swing states. For instance, one Michigan ad features Anna, an OB-GYN who chose to have an abortion after receiving a heartbreaking diagnosis about her child. She asserts in the ad, “Politicians like Donald Trump have no right to make that medical decision for me and my family. Kamala Harris believes it’s women — and not politicians — who should be making their own health care decisions.”
Similarly, in Pennsylvania, an ad includes a statement from Susan, a nurse practitioner, who criticizes Trump's regressive views. She expresses her inability to comprehend his logic, "when he says he wants to punish women who have had an abortion."
These contrasting commercials reflect a broader tactic by the Harris campaign, highlighting individual abortion stories in a post-Roe landscape.
Thomas Evans for TROIB News
