New DOJ lawsuit could break up Google

It’s the latest in a barrage of antitrust lawsuits against Google. It’s both the DOJ’s second case, and the second case targeting its ad business.

New DOJ lawsuit could break up Google

The Justice Department and states including California, New York, Colorado and Virginia filed a lawsuit against Google, alleging the search and advertising behemoth illegally monopolized the market for online ads through a yearslong practice of self-dealing, anticompetitive acquisitions, and forcing businesses to use multiple products and services that it offers.

The suit could lead to a breakup of Google’s massive advertising business, but any resolution is likely years away.

It’s the latest in a barrage of antitrust lawsuits against Google. It’s both the DOJ’s second case, and the second case targeting its ad business. The DOJ and a group of state attorneys general sued in October 2020 over Google’s dominance in web searches, and a Texas-led group of state attorneys general challenged its advertising business later that year. Yet another case was filed by a Utah-led group of states last year over Google Play, its mobile app store.