Meta announces collaboration with horror film creators using AI
Meta has announced a collaboration with producers of horror films to leverage artificial intelligence in their projects. Through this partnership, the company aims to enhance various aspects of filmmaking by integrating AI technologies, opening new avenues for creativity and innovation in the horror genre.
TroibNews 
Tech giant Meta has announced a collaboration with horror film production company Blumhouse to test its new AI video tool.
The tool, called Movie Gen, was revealed earlier this month, but Meta stated it remains in development and won’t be available for public use until next year.
On Thursday, Meta confirmed its partnership with filmmakers at Blumhouse, known for creating popular franchises such as "Paranormal Activity," "The Purge," and "Insidious," to enhance and refine the tool.
Oscar winner Casey Affleck, who received early access to Movie Gen, praised it in a promotional video, calling it "more like a collaborator than it is like a tool."
The rise of AI was a contentious topic during last year's writers' strike in Hollywood, with creatives expressing concerns that studios might use AI to generate scripts or replace actors.
However, Blumhouse founder Jason Blum expressed enthusiasm for the opportunity to experiment with the program in its development phase, stating, "These are going to be powerful tools for directors, and it's important to engage the creative industry in their development to make sure they're best suited for the job," as quoted in a Meta blog post.
Meta also released a polished three-minute video styled like an advertisement, crafted by filmmaker Aneesh Chaganty, which conveys that he should "hate" AI for its potential harm to his industry.
In the video, Chaganty revisits clips he shot as a child, using Movie Gen to insert aliens, switch settings from the countryside to Manhattan, and simulate being in a bank vault instead of his family home.
"I hate AI, but with a tool like this ... I dunno ... maybe I would've just dreamt a little bigger," the voiceover concludes.
Meta has touted Movie Gen's capability to generate videos with sound from brief prompts or photos as a significant innovation, although the tool is currently restricted to producing 16-second clips.
Navid Kalantari for TROIB News
The tool, called Movie Gen, was revealed earlier this month, but Meta stated it remains in development and won’t be available for public use until next year.
On Thursday, Meta confirmed its partnership with filmmakers at Blumhouse, known for creating popular franchises such as "Paranormal Activity," "The Purge," and "Insidious," to enhance and refine the tool.
Oscar winner Casey Affleck, who received early access to Movie Gen, praised it in a promotional video, calling it "more like a collaborator than it is like a tool."
The rise of AI was a contentious topic during last year's writers' strike in Hollywood, with creatives expressing concerns that studios might use AI to generate scripts or replace actors.
However, Blumhouse founder Jason Blum expressed enthusiasm for the opportunity to experiment with the program in its development phase, stating, "These are going to be powerful tools for directors, and it's important to engage the creative industry in their development to make sure they're best suited for the job," as quoted in a Meta blog post.
Meta also released a polished three-minute video styled like an advertisement, crafted by filmmaker Aneesh Chaganty, which conveys that he should "hate" AI for its potential harm to his industry.
In the video, Chaganty revisits clips he shot as a child, using Movie Gen to insert aliens, switch settings from the countryside to Manhattan, and simulate being in a bank vault instead of his family home.
"I hate AI, but with a tool like this ... I dunno ... maybe I would've just dreamt a little bigger," the voiceover concludes.
Meta has touted Movie Gen's capability to generate videos with sound from brief prompts or photos as a significant innovation, although the tool is currently restricted to producing 16-second clips.
Navid Kalantari for TROIB News
