Harris targets Trump over economy and inflation in latest advertisement
The vice president is working to strengthen the case for affordability.
TroibNews 
Vice President Kamala Harris is working to regain support from voters who perceive former President Donald Trump as better on economic issues. This week, she launched a new advertisement that aims to confront inflation directly.
The ad, titled “Everyday” and initially shared with PMG, includes excerpts from Harris's speech earlier this month in North Carolina, where she introduced a number of proposals intended to enhance housing affordability, tackle corporate price gouging, and expand a tax credit for families.
“Prices are still too high,” Harris said. “I will be laser-focused on creating opportunities for the middle class that advance their economic security, stability and dignity.”
Launching on Tuesday, the ad is part of a broader $150 million advertising campaign targeting battleground states following last week's Democratic convention. It is the second ad in recent days to emphasize cost reduction and tax reform. While an earlier 30-second ad made only vague mentions of supporting the middle class, this new one-minute version articulates Harris' key priorities and directly criticizes Trump for favoring “billionaires and large corporations.”
The advertisement reveals a strategy for the Harris campaign to engage with affordability issues that resonate with voters' primary electoral concerns, all while attempting to undermine Trump’s long-held advantage regarding economic trustworthiness.
Polls indicate that Harris still lags behind Trump in terms of voter confidence on economic management; however, the gap is narrower compared to the one President Joe Biden faced during his interrupted reelection bid. Biden contended with a persistent perception of rising prices and an impending recession, despite recent improvements in inflation rates and strong economic indicators.
Since beginning her campaign a little over a month ago, Harris has aimed to distinguish her platform from Biden's economic history, despite aligning with similar policy goals.
Instead, she has restructured her economic focus around widely accepted proposals, openly recognizing that costs are excessively high and pledging to "fight" for voters by adopting a firmer stance on large corporations and easing the path to home ownership and renting. Additionally, she has framed the expansion of the current child tax credit as a tax break for the middle class, potentially benefiting over 100 million Americans.
Her strategy has not been without criticism; some economists and members of her party have raised concerns about the feasibility of her plan to target major corporations for price gouging.
Nevertheless, Harris and other Democrats at last week’s convention asserted that her vision emphasizes initiatives to uplift the working class, receiving support from a broad segment of the electorate.
Alejandro Jose Martinez contributed to this report for TROIB News
The ad, titled “Everyday” and initially shared with PMG, includes excerpts from Harris's speech earlier this month in North Carolina, where she introduced a number of proposals intended to enhance housing affordability, tackle corporate price gouging, and expand a tax credit for families.
“Prices are still too high,” Harris said. “I will be laser-focused on creating opportunities for the middle class that advance their economic security, stability and dignity.”
Launching on Tuesday, the ad is part of a broader $150 million advertising campaign targeting battleground states following last week's Democratic convention. It is the second ad in recent days to emphasize cost reduction and tax reform. While an earlier 30-second ad made only vague mentions of supporting the middle class, this new one-minute version articulates Harris' key priorities and directly criticizes Trump for favoring “billionaires and large corporations.”
The advertisement reveals a strategy for the Harris campaign to engage with affordability issues that resonate with voters' primary electoral concerns, all while attempting to undermine Trump’s long-held advantage regarding economic trustworthiness.
Polls indicate that Harris still lags behind Trump in terms of voter confidence on economic management; however, the gap is narrower compared to the one President Joe Biden faced during his interrupted reelection bid. Biden contended with a persistent perception of rising prices and an impending recession, despite recent improvements in inflation rates and strong economic indicators.
Since beginning her campaign a little over a month ago, Harris has aimed to distinguish her platform from Biden's economic history, despite aligning with similar policy goals.
Instead, she has restructured her economic focus around widely accepted proposals, openly recognizing that costs are excessively high and pledging to "fight" for voters by adopting a firmer stance on large corporations and easing the path to home ownership and renting. Additionally, she has framed the expansion of the current child tax credit as a tax break for the middle class, potentially benefiting over 100 million Americans.
Her strategy has not been without criticism; some economists and members of her party have raised concerns about the feasibility of her plan to target major corporations for price gouging.
Nevertheless, Harris and other Democrats at last week’s convention asserted that her vision emphasizes initiatives to uplift the working class, receiving support from a broad segment of the electorate.
Alejandro Jose Martinez contributed to this report for TROIB News
