Harris Campaign Unveils $370 Million Advertising Initiative in Key Battleground States
The assertive fall advertising campaign will focus on reaching voters in key battleground states via a combination of primetime television and digital advertisements.
TroibNews 
Vice President Kamala Harris' campaign has revealed its plan to allocate at least $370 million for advertisements from Labor Day until Election Day, a significant investment aimed at enhancing visibility in key battleground states as the presidential election approaches.
A press release issued by Harris' principal deputy campaign manager Quentin Fulks and digital director Rob Flaherty on Saturday outlined plans to place $170 million in TV reservations and over $200 million in digital reservations, emphasizing the campaign’s objective to “reach voters where they are." These ads will build on the campaign's current $150 million media effort for August and are designed to “aggressively define” Harris’ positions while countering attacks from her opponent.
“The Harris-Walz campaign’s advertising strategy is designed to break through a fragmented media environment and reach the voters who will decide this election,” Fulks and Flaherty stated in the release. To enhance their chances of securing 270 electoral votes, the campaign is making a substantial investment in advertising across Sun Belt states such as Georgia, North Carolina, Arizona, and Nevada, along with Midwest battlegrounds like Michigan, Wisconsin, and Pennsylvania.
Recent polling indicates that the vice president is ahead of former President Donald Trump in Michigan, Wisconsin, and Pennsylvania, while she appears to be regaining influence in Arizona, North Carolina, Nevada, and Georgia—states where President Joe Biden's popularity had previously declined before he suspended his reelection efforts.
According to the release, the ad campaign will emphasize Harris’ personal narrative and background, showcasing the “stark contrast” between her record and Trump’s conservative policies, including his connections to the contentious Project 2025. The campaign has also highlighted its strategy of securing ad placements early, particularly in high-viewership programming such as sporting events and popular primetime shows like “Grey’s Anatomy” and “Survivor.” Additionally, ads will target a “more moderate” Fox News audience in hopes of attracting “conservative leaning independents.”
“Trump will not have the opportunity to speak to voters like we will,” the campaign asserted.
The funding allocated for digital ads will go toward platforms like Hulu, Roku, YouTube, Paramount, Spotify, and Pandora, excluding extra spending for social media, search engines, or other notable ad placements. The campaign is confident it will “spend more on digital persuasion media than any political organization ever.”
Mathilde Moreau contributed to this report for TROIB News
A press release issued by Harris' principal deputy campaign manager Quentin Fulks and digital director Rob Flaherty on Saturday outlined plans to place $170 million in TV reservations and over $200 million in digital reservations, emphasizing the campaign’s objective to “reach voters where they are." These ads will build on the campaign's current $150 million media effort for August and are designed to “aggressively define” Harris’ positions while countering attacks from her opponent.
“The Harris-Walz campaign’s advertising strategy is designed to break through a fragmented media environment and reach the voters who will decide this election,” Fulks and Flaherty stated in the release. To enhance their chances of securing 270 electoral votes, the campaign is making a substantial investment in advertising across Sun Belt states such as Georgia, North Carolina, Arizona, and Nevada, along with Midwest battlegrounds like Michigan, Wisconsin, and Pennsylvania.
Recent polling indicates that the vice president is ahead of former President Donald Trump in Michigan, Wisconsin, and Pennsylvania, while she appears to be regaining influence in Arizona, North Carolina, Nevada, and Georgia—states where President Joe Biden's popularity had previously declined before he suspended his reelection efforts.
According to the release, the ad campaign will emphasize Harris’ personal narrative and background, showcasing the “stark contrast” between her record and Trump’s conservative policies, including his connections to the contentious Project 2025. The campaign has also highlighted its strategy of securing ad placements early, particularly in high-viewership programming such as sporting events and popular primetime shows like “Grey’s Anatomy” and “Survivor.” Additionally, ads will target a “more moderate” Fox News audience in hopes of attracting “conservative leaning independents.”
“Trump will not have the opportunity to speak to voters like we will,” the campaign asserted.
The funding allocated for digital ads will go toward platforms like Hulu, Roku, YouTube, Paramount, Spotify, and Pandora, excluding extra spending for social media, search engines, or other notable ad placements. The campaign is confident it will “spend more on digital persuasion media than any political organization ever.”
Mathilde Moreau contributed to this report for TROIB News
