Chinese consumers participate in Black Friday, with e-commerce eliminating international barriers
The Black Friday shopping frenzy has evolved into a grand event for consumers and companies in both the United States and China, fueled by the vast opportunities presented by cross-border e-commerce.
TroibNews 
Spanning distances and crossing national borders, Black Friday has transformed into a significant shopping event for American and Chinese businesses and consumers alike, fueled by the extensive reach of cross-border e-commerce.
Recent data indicates that online spending in the United States on Black Friday experienced substantial growth, highlighting a trend toward e-commerce as a favored method for finding the best deals on coveted items.
On November 29, the inaugural day of this year's Black Friday sales, online purchases hit an impressive $10.8 billion, as reported by US media citing Adobe Analytics, which monitors e-commerce trends in the country. This figure marks a 10 percent increase compared to last year’s Black Friday and more than doubles the spending seen in 2017.
This shift in shopping behavior has spurred the growth of Chinese cross-border e-commerce platforms, which provide a diverse array of high-quality, affordable products made in China directly to consumers around the globe.
Chinese cross-border e-commerce retailers such as Shein, PDD's Temu, and TikTok Shop have reported significant increases in sales during the week leading up to Friday compared to the previous year, according to Reuters.
The strong sales on these platforms are bolstered by a robust cross-border e-commerce ecosystem, characterized by manufacturing centers, efficient customs processes, and expanding logistics networks.
For Yiwu, a city in eastern China renowned as the "world's supermarket" and a major supplier for cross-border e-commerce platforms, Black Friday has traditionally heralded a thriving production and sales period.
"During the Black Friday season, we have prepared a stock of 300,000 to 400,000 items, and hopefully this major promotion could increase our revenue by 20 percent to 30 percent year on year during the period," Wu Tingxuan, marketing director of a sports goods company in Yiwu, told Chinese media.
China boasts approximately 120,000 cross-border e-commerce export enterprises. In the first three quarters of 2024, the total value of cross-border e-commerce imports and exports from the country rose by 11.5 percent year on year.
Max Fischer contributed to this report for TROIB News
Recent data indicates that online spending in the United States on Black Friday experienced substantial growth, highlighting a trend toward e-commerce as a favored method for finding the best deals on coveted items.
On November 29, the inaugural day of this year's Black Friday sales, online purchases hit an impressive $10.8 billion, as reported by US media citing Adobe Analytics, which monitors e-commerce trends in the country. This figure marks a 10 percent increase compared to last year’s Black Friday and more than doubles the spending seen in 2017.
This shift in shopping behavior has spurred the growth of Chinese cross-border e-commerce platforms, which provide a diverse array of high-quality, affordable products made in China directly to consumers around the globe.
Chinese cross-border e-commerce retailers such as Shein, PDD's Temu, and TikTok Shop have reported significant increases in sales during the week leading up to Friday compared to the previous year, according to Reuters.
The strong sales on these platforms are bolstered by a robust cross-border e-commerce ecosystem, characterized by manufacturing centers, efficient customs processes, and expanding logistics networks.
For Yiwu, a city in eastern China renowned as the "world's supermarket" and a major supplier for cross-border e-commerce platforms, Black Friday has traditionally heralded a thriving production and sales period.
"During the Black Friday season, we have prepared a stock of 300,000 to 400,000 items, and hopefully this major promotion could increase our revenue by 20 percent to 30 percent year on year during the period," Wu Tingxuan, marketing director of a sports goods company in Yiwu, told Chinese media.
China boasts approximately 120,000 cross-border e-commerce export enterprises. In the first three quarters of 2024, the total value of cross-border e-commerce imports and exports from the country rose by 11.5 percent year on year.
Max Fischer contributed to this report for TROIB News
