OpenAI set to compete with Google through new search functionality

OpenAI is set to introduce new search capabilities that will compete with Google.

OpenAI set to compete with Google through new search functionality
The startup behind ChatGPT has revealed it is testing a prototype called "SearchGPT," which aims to merge the capabilities of its AI models with web information to swiftly answer online queries and supply pertinent sources.

According to a blog post by OpenAI, SearchGPT is being offered to a select group of users and publishers for feedback purposes.

The features refined in this prototype will eventually be integrated into ChatGPT, as stated by the San Francisco-based company.

OpenAI mentioned that users will be able to engage with SearchGPT through conversational queries, allowing them to pose follow-up questions as if they were talking to a person.

Recently, Google introduced AI-generated query result summaries, known as "Overviews," to its search engine, raising concerns that this might reduce opportunities to display revenue-generating ads.

This new feature provides written text at the top of Google search results, summarizing information that the engine deems relevant to the user's query, prior to displaying traditional links to websites.

OpenAI's description of SearchGPT appeared similar to Google's Overviews.

Following the release of ChatGPT at the end of 2022, companies in the industry have been in a competitive rush to deploy generative AI programs that can produce text, images, and other content based on everyday language prompts.

"We are innovating at every layer of the AI stack," Google chief Sundar Pichai said this week during an earnings call for Alphabet, Google's parent company, which he also leads.

OpenAI stated it is partnering with certain publishers to fine-tune SearchGPT, while keeping it separate from the training of its core generative AI models.

"AI search is going to become one of the key ways that people navigate the internet, and it's crucial, in these early days, that the technology is built in a way that values, respects, and protects journalism and publishers," commented Nicholas Thompson, The Atlantic chief executive, in OpenAI's blog post.

"We look forward to partnering with OpenAI in the process."

OpenAI has announced that users can join a waitlist to try SearchGPT.

Anna Muller contributed to this report for TROIB News