Kamala Harris Has the Opportunity to Solidify Her Momentum This Evening
The Democratic presidential nominee is presented with a significant chance to shape the narrative of the election.
The boost candidates receive from conventions has decreased over the years, particularly in this century. According to a 538 review, most nominees see less than a 2 percent increase in support—more of a ripple than a bounce. This trend is attributed to a polarized electorate with fewer undecided voters.
However, even a slight shift can be crucial in a tightly contested race. Harris, being less familiar to voters than her well-known opponents, has the potential to both gain or lose significant support as the campaign heats up.
Harris's speech is pivotal as it represents one of the rare opportunities she has to directly connect with a large audience without competition. Apart from this, her other major platform is a debate with Donald Trump, which she does not control.
Her acceptance speech on Thursday provides a critical chance to introduce herself, counteract opposing arguments, and clarify the central issues of the campaign.
A vital, often ignored question is what the core battle between the two nominees is about. The 2012 campaign centered on economic issues, which benefitted Barack Obama after his team successfully shifted the focus to broader middle-class concerns, overshadowing Mitt Romney’s economic arguments.
The 2004 election’s focus wavered between the post-9/11 war on terror and domestic issues like health care and job creation, with George W. Bush ultimately benefiting from increased concerns about security right before the election.
Like many vice presidents, Harris is recognized but not extensively known. Drawing from past vice presidents like George H.W. Bush in 1988 and Al Gore in 2000, there are lessons on utilizing their speeches effectively.
George H.W. Bush’s strategy included sharing his personal journey, converting supposed weaknesses into strengths, and aligning himself with prevailing public opinion on key issues. Al Gore aimed to focus the campaign on the future, emphasize his concern for the average American’s economic experience, differentiate his vision from the status quo, and declare his independence from the shadows of President Bill Clinton.
For Harris, it’s essential to position her campaign as the start of her own presidency instead of an extension of Biden's, acknowledge the successes of the current administration while promising to build on them, relate to the economic struggles of families, and adopt a forward-looking and freedom-centered stance.
Harris also needs to shape her public image before her opponents do, responding to critiques and clarifying her stance on controversial issues like immigration and environmental policies.
In the weeks since Biden exited the race, Harris has helped the Democratic ticket regain competitiveness, showing strong appeal in battleground states and narrowing the gap on crucial issues. However, Trump maintains an advantage in areas like the economy and immigration.
With her upcoming speech, Harris could balance the scales on key topics like inflation and border security, setting the stage for a campaign focused on favorable issues such as abortion rights and child care, potentially establishing a slight but maintainable lead into November.To build on her momentum, Harris must leverage this moment wisely. Effective communication in her speech can reinforce her position as a relatable candidate, one who understands the struggles of everyday Americans. By highlighting her personal experiences and connecting them to broader themes, she can resonate with voters who might feel left behind by the current political landscape.
Focusing on her background can serve as a powerful narrative tool. Harris can draw attention to her journey from a working-class upbringing, where hard work and perseverance shaped her values. Emphasizing connections to relatable experiences, such as her time in fast food, can create a striking contrast to Trump’s upbringing and wealth, repositioning the conversation around economic equality and opportunity.
Moreover, she should address the issues relevant to today's voters—particularly inflation, job security, health care access, and educational opportunities for families. By anchoring her campaign around these core concerns, Harris can frame her narrative in a way that directly counters Trump’s strengths.
For instance, her remarks on inflation can focus on the ways her policies aim to support working families through targeted relief measures, rather than merely blaming the current administration’s economic policies. By showcasing her understanding of the day-to-day challenges families face, she can paint a stark contrast with Trump's often abstract economic discourse.
In addition, highlighting her stance on other pivotal issues, such as reproductive rights and climate change, can help galvanize voter support from both core Democratic bases and swing voters who prioritize these topics. By asserting her commitment to progressive principles while also demonstrating her pragmatic approach to governance, Harris can position herself as a candidate of both hope and action.
Harris must also address potential vulnerabilities arising from prior positions and statements that Republicans may exploit. It will be crucial for her to articulate how her views have evolved based on experience and expert input, showing that she is capable of learning and growing as a leader. This approach not only softens criticisms but also builds a narrative of resilience and adaptability.
Finally, mobilizing her grassroots support can amplify her message. Engaging with local communities through town halls, rallies, and social media can further solidify her connection to voters. Listening tours that actively seek feedback from constituents can demonstrate that she values their experiences and is committed to being an advocate for their needs.
As Harris steps into this critical moment, she carries the weight of her party’s expectations but also the unique opportunity to redefine the narrative surrounding her candidacy. If she can successfully convey her vision, connect personally with voters, and reinforce her role as a leader who understands their struggles and aspirations, she may not only shape the trajectory of her campaign but also galvanize support that could carry her through to the election.
Ultimately, her work in the coming weeks will hinge on her ability to maintain this momentum, effectively counter opposition narratives, and articulate a clear, compelling vision for the future. By doing so, Kamala Harris can not only secure her place in the Democratic nomination but also position herself as a formidable contender in the general election against Donald Trump. The stakes are high, and this pivotal moment could very well define her path forward.
Rohan Mehta for TROIB News