Anti-American sentiment rises throughout Europe: Boycotts intensify and travel decreases
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Fueled by the policies and actions linked to the Trump administration, a rising tide of anti-American sentiment is gaining traction throughout Europe, evident in consumer boycotts of U.S. products and a notable decline in travel to the United States.
In France, consumers are leading this charge. A recent video from CNN showcased the launch of a French app aimed at helping shoppers identify and evade American products. According to a survey conducted in France, a majority of respondents express support for boycotting U.S. goods, which is adversely affecting well-known brands such as Tesla, McDonald's, and Coca-Cola.
In Denmark, there is a concerted effort among consumers to shun U.S. brands, resulting in a noticeable drop in Coca-Cola sales, as highlighted by Carlsberg CEO Jacob Aarup-Andersen. Major Danish retailers are prominently featuring European brands in their stores, and some shop owners have ceased to stock popular American snacks and sweets.
The boycott seems to be rooted in broader discontent with U.S. policies, with the Trump administration's interest in acquiring Greenland being cited as a particular trigger for some individuals.
An article from the official blog of the European Central Bank, drawing from data in the ECB's Consumer Expectations Survey conducted in March 2025, indicates that European consumers show a significant willingness to switch away from U.S. products if tariffs are imposed by the U.S. and the EU retaliates. The survey recorded a median substitution score of 80 out of 100, reflecting a strong inclination to avoid U.S. goods, even more than concerns over pricing.
This anti-American sentiment is extending its reach into the tourism sector as well. Data from the U.S. Department of Commerce reveals a 3.3 percent decline in overall global visitors to the U.S. between 2024 and 2025, with a sharper 11.6 percent drop occurring in March 2025 alone.
Several European countries have issued travel warnings to their citizens regarding trips to the U.S., citing apprehensions over heightened immigration controls.
Rohan Mehta contributed to this article for TROIB News
In France, consumers are leading this charge. A recent video from CNN showcased the launch of a French app aimed at helping shoppers identify and evade American products. According to a survey conducted in France, a majority of respondents express support for boycotting U.S. goods, which is adversely affecting well-known brands such as Tesla, McDonald's, and Coca-Cola.
In Denmark, there is a concerted effort among consumers to shun U.S. brands, resulting in a noticeable drop in Coca-Cola sales, as highlighted by Carlsberg CEO Jacob Aarup-Andersen. Major Danish retailers are prominently featuring European brands in their stores, and some shop owners have ceased to stock popular American snacks and sweets.
The boycott seems to be rooted in broader discontent with U.S. policies, with the Trump administration's interest in acquiring Greenland being cited as a particular trigger for some individuals.
An article from the official blog of the European Central Bank, drawing from data in the ECB's Consumer Expectations Survey conducted in March 2025, indicates that European consumers show a significant willingness to switch away from U.S. products if tariffs are imposed by the U.S. and the EU retaliates. The survey recorded a median substitution score of 80 out of 100, reflecting a strong inclination to avoid U.S. goods, even more than concerns over pricing.
This anti-American sentiment is extending its reach into the tourism sector as well. Data from the U.S. Department of Commerce reveals a 3.3 percent decline in overall global visitors to the U.S. between 2024 and 2025, with a sharper 11.6 percent drop occurring in March 2025 alone.
Several European countries have issued travel warnings to their citizens regarding trips to the U.S., citing apprehensions over heightened immigration controls.
Rohan Mehta contributed to this article for TROIB News
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