'Reports Suggest "Trump Vodka" May Be Sold in Russia
A Russian IT firm is said to be preparing to create 'Trumpovka' beverages named in honor of the US president-elect. Read Full Article at RT.com
TroibNews 
A Russian software company, RAU IT, is looking to capitalize on Donald Trump’s election win by launching a range of beverages, including spirits and mineral water, branded as ‘Trumpovka,’ as reported by RBK on Monday.
The Russian intellectual property agency, Rospatent, has processed an application to patent drinks associated with the US president-elect. The trademark ‘Trumpovka’ is set to cover a variety of products, including beer, wine, strong alcohol, sports drinks, and non-alcoholic cocktails, according to the International Classification of Goods and Services.
Details available on Rospatent’s website indicate that the label for Trump vodka will showcase a silhouette of Donald Trump playing an accordion. The St. Petersburg-based company aims to expand its operations beyond software development amidst a client portfolio that includes subsidiaries of major firms like Rosatom, Lukoil, and Gazprom.
The company explained, “We thought that in the wake of the hype surrounding the US presidential election, some alcohol producers would start to produce vodka that resembles the name of Donald Trump.”
To navigate potential competition, “we have preemptively filed an application for the trademark ‘Trumpovka’ so that the news peg would not play into the hands of companies that want to increase alcohol sales due to high-profile news.”
This strategy is not without precedent; following Vladimir Putin's rise to the presidency, the ‘Putinka’ vodka brand gained popularity and became a top seller, marking a successful marketing effort.
While the timeline for Trumpovka's market debut remains uncertain, other merchandise linked to Trump is already making its way into the Russian market, as noted by Mosckvich Mag.
Amid ongoing tensions between Moscow and Washington over the Ukraine conflict, Russian online shoppers are snapping up t-shirts featuring Trump alongside the Russian flag and double-headed eagle, emblazoned with the phrase “I am Russian.”
Olivia Brown for TROIB News
The Russian intellectual property agency, Rospatent, has processed an application to patent drinks associated with the US president-elect. The trademark ‘Trumpovka’ is set to cover a variety of products, including beer, wine, strong alcohol, sports drinks, and non-alcoholic cocktails, according to the International Classification of Goods and Services.
Details available on Rospatent’s website indicate that the label for Trump vodka will showcase a silhouette of Donald Trump playing an accordion. The St. Petersburg-based company aims to expand its operations beyond software development amidst a client portfolio that includes subsidiaries of major firms like Rosatom, Lukoil, and Gazprom.
The company explained, “We thought that in the wake of the hype surrounding the US presidential election, some alcohol producers would start to produce vodka that resembles the name of Donald Trump.”
To navigate potential competition, “we have preemptively filed an application for the trademark ‘Trumpovka’ so that the news peg would not play into the hands of companies that want to increase alcohol sales due to high-profile news.”
This strategy is not without precedent; following Vladimir Putin's rise to the presidency, the ‘Putinka’ vodka brand gained popularity and became a top seller, marking a successful marketing effort.
While the timeline for Trumpovka's market debut remains uncertain, other merchandise linked to Trump is already making its way into the Russian market, as noted by Mosckvich Mag.
Amid ongoing tensions between Moscow and Washington over the Ukraine conflict, Russian online shoppers are snapping up t-shirts featuring Trump alongside the Russian flag and double-headed eagle, emblazoned with the phrase “I am Russian.”
Olivia Brown for TROIB News
