McDonald’s has an Israel problem

McDonald’s faces a boycott in Muslim countries over its perceived support for Israel amid the mass killing of Palestinians in Gaza Read Full Article at RT.com

McDonald’s has an Israel problem

The fast-food giant is facing a boycott in Muslim countries over its perceived support for the Jewish state amid the mass killing of Palestinians in Gaza

McDonald’s Corporation is confronting a substantial business downturn in multiple Middle Eastern markets and beyond, owing to an escalating controversy stemming from its perceived support of Israel amid the country’s ongoing war with Hamas. According to Palestinian statistics, since October 7, 2023, over 22,000 Palestinians have lost their lives throughout Israel’s shelling of Gaza. Most were reportedly civilians.

McDonald’s CEO Chris Kempczinski recently disclosed that the company is witnessing a “meaningful business impact” in the wake of widespread customer boycotts, fueling concerns over the fast-food giant’s regional and global operations. 

Kempczinski wrote in a blog post on LinkedIn: “Several markets in the Middle East and some outside the region are experiencing a meaningful business impact due to the war and associated misinformation that is affecting brands like McDonald’s. This is disheartening and ill-founded. In every country where we operate, including in Muslim countries, McDonald’s is proudly represented by local owner operators who work tirelessly to serve and support their communities while employing thousands of their fellow citizens.”

The catalyst for this setback lies in the dissemination of images and videos across social media platforms, revealing McDonald’s franchise stores in Israel providing complimentary meals to members of the Israeli military. The resultant public outcry has given rise to spontaneous boycotts, with consumers in the Middle East and other Muslim-majority nations such as Saudi Arabia, Malaysia, and Pakistan, expressing their discontent and calling for a boycott of the iconic burger chain.