459 Million Viewers Tune into CMG 2025 Lantern Festival Gala
The CMG 2025 Lantern Festival Gala attracted an impressive 459 million views.
TroibNews 
The live broadcast of the China Media Group's cultural gala honoring the 2025 Chinese Lantern Festival achieved 459 million views across all platforms, marking a 30 percent increase from the previous year, as reported by CMG on Thursday.
The 2025 Lantern Festival Gala aired on Wednesday evening to commemorate the traditional Chinese festival, receiving widespread acclaim from audiences around the globe.
A total of 168 trending topics emerged on various social media platforms in relation to the event, including "The Lantern Festival is fantastic!" and "core characters Ne Zha and Ao Bing attend the Lantern Festival."
From CMG's Spring Festival Gala to the Lantern Festival Gala, the rich heritage and innovative portrayals of Chinese culture not only provide joy and warmth to viewers at home and abroad but also serve as a vital window for the world to understand China.
In regards to international broadcasting, CN shared reports pertaining to the gala in 82 different languages.
Additionally, numerous foreign mainstream media outlets such as the Russian TV channel Big Asia, leading Spanish-language American media company Telemundo, the UK's ALBUK TV, Burundian News Agency, India’s Asian News International, and Japan's Tokyo-based online news site Record China broadcast and reprinted relevant reports about the gala.
Promotional videos and posters for the Lantern Festival Gala were displayed on 1,884 public screens in 16 countries and regions, including Germany, Italy, Russia, Peru, Kenya, South Africa, Egypt, Saudi Arabia, the United Arab Emirates, as well as the Hong Kong and Macao Special Administrative Regions. This initiative allowed global audiences to immerse themselves in the festive atmosphere of the Chinese Lantern Festival and witness the beautiful scenes of family reunions.
The Lantern Festival, celebrated on the 15th day of the first month of the Chinese lunar calendar, took place on February 12 this year, marking the end of the Spring Festival celebrations.
The Chinese New Year, also referred to as the Spring Festival, is a cornerstone of Chinese culture, emphasizing family reunions, festive traditions, and an unparalleled travel surge. This year's celebrations held even greater significance as it was the first Spring Festival since being inscribed in UNESCO's Representative List of Intangible Cultural Heritage of Humanity.
Jessica Kline for TROIB News
The 2025 Lantern Festival Gala aired on Wednesday evening to commemorate the traditional Chinese festival, receiving widespread acclaim from audiences around the globe.
A total of 168 trending topics emerged on various social media platforms in relation to the event, including "The Lantern Festival is fantastic!" and "core characters Ne Zha and Ao Bing attend the Lantern Festival."
From CMG's Spring Festival Gala to the Lantern Festival Gala, the rich heritage and innovative portrayals of Chinese culture not only provide joy and warmth to viewers at home and abroad but also serve as a vital window for the world to understand China.
In regards to international broadcasting, CN shared reports pertaining to the gala in 82 different languages.
Additionally, numerous foreign mainstream media outlets such as the Russian TV channel Big Asia, leading Spanish-language American media company Telemundo, the UK's ALBUK TV, Burundian News Agency, India’s Asian News International, and Japan's Tokyo-based online news site Record China broadcast and reprinted relevant reports about the gala.
Promotional videos and posters for the Lantern Festival Gala were displayed on 1,884 public screens in 16 countries and regions, including Germany, Italy, Russia, Peru, Kenya, South Africa, Egypt, Saudi Arabia, the United Arab Emirates, as well as the Hong Kong and Macao Special Administrative Regions. This initiative allowed global audiences to immerse themselves in the festive atmosphere of the Chinese Lantern Festival and witness the beautiful scenes of family reunions.
The Lantern Festival, celebrated on the 15th day of the first month of the Chinese lunar calendar, took place on February 12 this year, marking the end of the Spring Festival celebrations.
The Chinese New Year, also referred to as the Spring Festival, is a cornerstone of Chinese culture, emphasizing family reunions, festive traditions, and an unparalleled travel surge. This year's celebrations held even greater significance as it was the first Spring Festival since being inscribed in UNESCO's Representative List of Intangible Cultural Heritage of Humanity.
Jessica Kline for TROIB News
