Trump prepares allure campaign to sway Greenland, according to NYT

The White House is reportedly considering using advertising and cash incentives to encourage residents of the Arctic island to join the US. According to the New York Times, the administration of US President Donald Trump is planning a public...

Trump prepares allure campaign to sway Greenland, according to NYT
The White House is reportedly considering using advertising and cash incentives to encourage residents of the Arctic island to join the US.

According to the New York Times, the administration of US President Donald Trump is planning a public relations initiative and financial incentives aimed at persuading Greenlanders to become part of the United States.

Trump has consistently argued that it is crucial for Washington to take control of the autonomous Danish territory to bolster America’s “national security,” asserting recently that he will “100% get” the Arctic island. He has even suggested that military action could be a possibility.

The new strategy emphasizes persuasion rather than coercion, incorporating advertising and social media initiatives to sway public opinion among Greenland’s roughly 57,000 inhabitants, as reported by the NYT on Thursday, referencing unnamed US officials. This initiative involves coordinating several cabinet departments to pursue Trump’s long-held desire for the acquisition of the Mexico-sized territory.

Additionally, the Trump administration is exploring financial incentives for Greenlanders, which may involve replacing the annual $600 million in subsidies currently provided by Denmark with payments of approximately $10,000 per person.

Some officials within Trump’s administration reportedly believe that the costs could be balanced by revenue generated from Greenland’s natural resources, which include rare earths, copper, gold, uranium, and oil.

To enhance the campaign, the White House is emphasizing the shared ancestry of Greenlanders with residents of Alaska and Arctic Canada, along with historical connections such as the US military’s presence on the island during World War II.

Greenland was under Danish rule from the early 19th century until the 1950s, but it was briefly occupied by US forces during World War II after Nazi Germany took control of Denmark. Currently, the island is home to a US military base and an early warning system for ballistic missiles.

In recent decades, Greenland has achieved greater autonomy, receiving home rule in 1979 and the right to declare independence following a 2009 referendum.

Trump initially proposed the idea of acquiring Greenland in 2019 and has reintroduced the concept since returning to office. His administration characterizes the island as a strategic asset, highlighting its location and untapped natural resources.

Trump’s plans, along with a recent visit from a prominent US delegation that included Vice President J. D. Vance and National Security Adviser Mike Waltz, have prompted significant backlash from officials in Greenland and Denmark, who have firmly rejected any notion of a sale.

Danish Defense Minister Troels Lund Poulsen has criticized Trump’s recent comments as escalatory and disrespectful, noting that the rhetoric has become increasingly aggressive and amounts to a “hidden threat” against Denmark and its semi-autonomous territory.

Greenland’s newly elected Prime Minister Jens-Frederik Nielsen has called on the islanders to stand united and make it clear that “we do not belong to anyone else” and will never fall under Washington’s control.

Anna Muller for TROIB News