Trump Is Fully Aware of His Intentions in Appearing on the Joe Rogan Podcast

Our journalists analyze the importance of the occasion.

Trump Is Fully Aware of His Intentions in Appearing on the Joe Rogan Podcast
Donald Trump’s recent appearance on “The Joe Rogan Experience” in Austin highlights a significant aspect of his electoral strategy: his success in November may rely heavily on low-propensity male voters who resonate with him amid feelings of marginalization in the current cultural landscape.

Rogan's podcast provides an ideal platform to connect with this demographic. It ranks as the largest podcast in the U.S., boasting an audience of millions, particularly among young men.

This interview occurs concurrently with a Houston rally organized by Kamala Harris, featuring Beyoncé, aiming to attract moderate voters, especially non-college educated white women, ahead of Election Day.

In light of this, six reporters gathered to discuss the implications of Trump’s Rogan appearance concerning the gender gap and the sentiments of men regarding the election.

David Kihara initiated the conversation, posing the question of what benefits Trump derives from joining Rogan's podcast.

Natalie Allison pointed out that Trump gains access to millions of listeners, including young men crucial to his turnout goals as the elections approach.

Adam Wren highlighted the need for Trump to make inroads with women voters; hence, engaging with Rogan's male audience—an essential group for his campaign—makes strategic sense.

Alex Keeney noted that appealing to low propensity voters is never a wasted effort, especially when there's a vast audience involved.

Megan Messerly remarked on the contrasting scenes in Texas that day: Trump speaking in Austin to mobilize MAGA supporters while Harris rallies in Houston, emphasizing abortion rights in light of recent legislative changes concerning Roe v. Wade. She described the stark gender divide evident in the day’s events.

Meridith McGraw noted Rogan's substantial following, stating that his predominantly young and male audience is significant for Trump's campaign.

Ian Ward added that Rogan’s listeners are often skeptical of mainstream media, and Trump's appearance signals his alignment with that viewpoint.

Kihara shifted the focus to how Rogan and Trump resonate with a new kind of masculinity—whether it's modern or traditional.

Ward argued that Rogan appeals to young men who feel traditional masculinity is being stigmatized, providing them permission to embrace it.

Messerly commented on the struggles young men face in contemporary society, suggesting that they find refuge in Rogan's podcast and the MAGA movement amid frustrations related to the economy and cultural shifts.

Keeney expressed that many young men feel part of a counterculture, driven more by a shared identity than specific political issues. He noted how figures like YouTube celebrities have provided alternative spaces reflecting their sentiments.

Wren emphasized that many young men seek community, a role that Rogan's show somewhat fulfills, mirroring camaraderie typically found in military or church environments.

Messerly chimed in, noting a desire among many men to feel valued in a society they perceive as increasingly rejecting them.

Allison pointed out Rogan's male-focused guest roster but highlighted that the podcast format facilitates meaningful conversations, allowing men to engage with topics deeply.

McGraw summarized that Trump's strategy targeting the podcast audience allows him to engage undecided voters who share skepticism towards mainstream media.

Kihara raised a concern about whether Trump’s embrace of Rogan could alienate female voters.

Wren responded, questioning if there was much more Trump could do to push women away.

Kihara agreed on the challenges facing Trump with women and noted how this tactic appears to address his weaknesses.

Keeney speculated whether the “bro podcast” strategy could indeed be effective or simply reflective of Trump’s acknowledgment of his struggles with female voters.

McGraw noted the stark political contrast present on that particular day, with Harris focusing on issues motivating female voters and Trump aligning with a male-dominant podcast format.

Messerly reminded the group that despite Trump's engagement, Harris still leads substantially with young male voters.

McGraw asked whether Trump's efforts would translate into action from young men who are often disengaged from voting.

Keeney highlighted the mixed signals from pollsters regarding this demographic’s intentions.

Wren introduced an idea suggesting that Rogan's podcast provides a new form of community, akin to traditional institutions that have since eroded.

Kihara questioned how Trump’s Rogan presence might affect female voter dynamics.

Wren insinuated that efforts to engage female voters could falter.

Kihara acknowledged that the focus on the male vote signifies entrenched opinions about Trump among female voters.

McGraw noted the dramatic contrast again, reinforcing how distinct the appeals were based on gender.

Ward suggested that some women may appreciate Trump’s Rogan appearance, citing the podcast's anti-establishment themes.

Kihara then pondered the future influence of podcasters and influencers in elections.

Keeney countered that any podcast with significant followers might already hold mainstream relevance.

Wren concluded that mainstream media has undergone irreversible changes, and podcast influencers represent a new norm in political discourse.

Messerly shared her belief that traditional journalism remains vital, especially during primaries, despite the shifting landscape.

Allison expressed skepticism about younger audiences seeking endorsements from non-traditional figures in future elections.

Ward defended the value of bro-podcaster interviews as providing deeper insights into candidates beyond typical soundbites.

McGraw encapsulated that while podcasters are gaining traction in the 2024 election, they also provide a unique, friendly platform for candidates to delve into personal narratives that often go unaddressed by mainstream media.

Debra A Smith contributed to this report for TROIB News