New consumption trends fuel China's 'holiday economy'
Exploring innovative consumption models, this article delves into how they are fueling the 'holiday economy' in China.
TroibNews 
Regions throughout China have developed new consumption scenarios and business models in anticipation of a significant increase in consumer activities during the seven-day National Day holiday from October 1 to 7.
In Jiangsu Province, over 2,900 themed events and 629 consumer promotions have been introduced as part of the "tourism +" concept, according to China Central Television. A highlight is the Shishan market in Suzhou, which showcased a lively assortment of more than 100 creative booths and stalls that blend tourism with sports, gourmet food, and cultural products.
In Shanghai, a newly opened riverside commercial street features light shows by the water and offers a retro roller skating experience, enhancing the city's appeal.
Hangzhou has also pursued innovative consumption experiences, hosting an international baking culture festival along its lakeside pedestrian streets, featuring over 30 Chinese brands, in addition to launching an art tour by the French Lyon Theatre Troupe.
This year's National Day holiday is particularly significant as it commemorates the 75th anniversary of the founding of the People's Republic of China.
Patriotic themes are central to this year's celebrations, with national landmarks such as the Shaoshan Scenic Area, Jinggang Mountain Scenic Area, and Tiananmen Square becoming popular destinations for visitors.
The fusion of cultural celebrations, innovative consumption experiences, and a spirit of patriotism is energizing the country's "holiday economy," transforming China's National Day period into a dynamic mix of tradition, innovation, and national pride.
Navid Kalantari for TROIB News
In Jiangsu Province, over 2,900 themed events and 629 consumer promotions have been introduced as part of the "tourism +" concept, according to China Central Television. A highlight is the Shishan market in Suzhou, which showcased a lively assortment of more than 100 creative booths and stalls that blend tourism with sports, gourmet food, and cultural products.
In Shanghai, a newly opened riverside commercial street features light shows by the water and offers a retro roller skating experience, enhancing the city's appeal.
Hangzhou has also pursued innovative consumption experiences, hosting an international baking culture festival along its lakeside pedestrian streets, featuring over 30 Chinese brands, in addition to launching an art tour by the French Lyon Theatre Troupe.
This year's National Day holiday is particularly significant as it commemorates the 75th anniversary of the founding of the People's Republic of China.
Patriotic themes are central to this year's celebrations, with national landmarks such as the Shaoshan Scenic Area, Jinggang Mountain Scenic Area, and Tiananmen Square becoming popular destinations for visitors.
The fusion of cultural celebrations, innovative consumption experiences, and a spirit of patriotism is energizing the country's "holiday economy," transforming China's National Day period into a dynamic mix of tradition, innovation, and national pride.
Navid Kalantari for TROIB News
