Community Change Action drops $10M on midterm voter mobilization
The effort aims to turn out voters of color who may not otherwise cast ballots in 2022.
TroibNews 
Community Change Action, a Democratic super PAC-nonprofit pair, is rolling out a more than $10 million voter mobilization program ahead of the midterms, aimed at turning out voters of color in six battleground states.
This voter mobilization effort, the details of which were shared first with POLITICO, will cover key battleground states that feature contested statewide and congressional races: Arizona, Georgia, Nevada, Wisconsin, Michigan and New Mexico. The program will also target a handful of contested House races in California, New Jersey, Ohio and Oregon. It's aimed at animating low-propensity voters of color, a key constituency for Democrats facing a difficult midterm environment, when voters are already less likely to participate.
"If progressives are going to win again this November, it will be because Black, Latino, AAPI, Native and immigrant voters — all the voters who turned out in 2020 — turn out again," said Grecia Lima, the national political director at Community Change Action. "Our focus is to mobilize these voters again in these target states."
Lima described the program as a "hybrid field" effort that combines "virtual and in-person strategies," through its national organization and in concert with state-based organizations. It will include both traditional voter outreach, like canvassing, phone-banking and digital ads, and more unconventional tactics, like paying micro-influencers to reach out to their own followers about voting.
The group is already up with a range of digital advertising, from influencers talking about student debt to Facebook ads on abortion, reminding voters that "Roe v. Wade was overturned by Trump's nominees to the Supreme Court."
Community Change Action launched in 2015 with a focus on turning out infrequent voters of color. During the 2020 election, Community Change Action, along with a coalition of groups, including Planned Parenthood and labor organizations, spent about $20 million to mobilize these voters.
