Tokyo Game Show 2024 Puts Chinese Gaming Companies in the Spotlight
The excitement surrounding Chinese games is on the rise at Tokyo Game Show 2024, which began on Thursday. Their impressive quality and vibrant cultural elements are capturing the attention of gaming professionals and enthusiasts from around the globe.
This year’s event features a record 985 companies and organizations from 44 different nations, showcasing their innovations at the Makuhari Messe convention center located in Chiba prefecture, east of Tokyo.
The show has attracted 535 international exhibitors, including over 70 from China. Notably, the Chinese mobile gaming sector has drawn particular interest, with Chinese exhibitors representing about 80 percent of the industry's presence.
"Adequate talent, solid technology and sufficient funding have guaranteed the rapid growth of the Chinese gaming industry, which boasts the world's highest revenue," stated Xue Hui, general manager of Shanghai Lizhi Business Information Consulting Service Center, who coordinated the participation of the Chinese exhibitors at the event.
Among the highlights, S-GAME showcased Phantom Blade Zero, an action role-playing game featuring hack and slash mechanics, which drew more than 500 attendees eager to experience the single-player gameplay.
"Traditional Chinese culture has provided significant spiritual connotations and background content support for the game," commented Anni Pan, director of marketing/IP operations at the Beijing-based game corporation. "For example, one boss is inspired by the lion dance from Guangzhou, and the mountain path scenes in the game are based on real landscapes of Yandang Mountain, one of top 10 most famous mountains in China," she noted.
Turkish YouTuber Dost Kayaoglu expressed that Phantom Blade Zero was a significant factor in his decision to attend the show. "The animations are fluent. Game plays are tight. The period timing is great. I really like it," he said, also mentioning his desire to visit China after engaging with the game.
According to the Computer Entertainment Supplier's Association, there are 3,252 exhibition booths and 2,850 game titles showcased this year, both setting new records.
Additionally, Sony Interactive Entertainment made its return to the show after a five-year hiatus, unveiling its latest console, the PlayStation 5 Pro, which boasts upgraded graphics processing units to enhance image quality.
Established in 1996, the Tokyo Game Show ranks among the largest gaming trade events globally, alongside Germany's Gamescom and China's ChinaJoy. The organizer of E3, another similar-sized industry show in the U.S., announced last year that it would not be continuing the event.
Sanya Singh contributed to this report for TROIB News