Intel's New CEO Urges Customers: 'Be Brutally Honest with Us'

In his initial comments as Intel's new CEO, Lip-Bu Tan described a streamlined vision for the famed American chipmaker, emphasizing collaboration with engineers to create innovative products based on customer insights. Tan, who took the helm...

Intel's New CEO Urges Customers: 'Be Brutally Honest with Us'
In his initial comments as Intel's new CEO, Lip-Bu Tan described a streamlined vision for the famed American chipmaker, emphasizing collaboration with engineers to create innovative products based on customer insights.

Tan, who took the helm at Intel earlier this month, noted that the company, once commanding over 90 percent of the market share in personal computers and data center servers, has faced increasing competition from rivals like Nvidia.

During Intel's "Vision" event in Las Vegas—focused on product discussions with customers—Tan shared that his early weeks in the role involved engaging with clients and acknowledging that Intel had significantly missed their expectations.

"Please be brutally honest with us. This is what I expect of you this week, and I believe harsh feedback is most valuable," Tan stated.

According to prior reports from Reuters, Tan intends to streamline operations by cutting what he considers a sluggish and overly cumbersome middle management structure.

Throughout the event, Tan emphasized his commitment to empowering Intel's engineers, indicating that recent years have not allowed new ideas "room to develop and grow."

"We're going to really drive some new ideas, giving engineers freedom to innovate from within," Tan mentioned. "My weekend is usually packed with a lot of engineers and architects. They have some brilliant ideas, they want to change the world, and that's where I get excited to work closely with them."

Tan identified talent acquisition and retention as his primary focus.

"We lost quite a bit of talent. That's my top priority, to recruit some of the best talent in the industry to come back and then to rejoin or join Intel," he remarked.

Mathilde Moreau contributed to this article for TROIB News

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