Adobe introduces complimentary app for aiding creator attribution during AI surge
Adobe is set to launch a free application designed to assist with creator attribution in light of the increasing prominence of artificial intelligence. This initiative aims to address the challenges surrounding proper crediting of creators in a rapidly evolving digital landscape.
TroibNews 
On Tuesday, Adobe announced plans to introduce a free web-based app next year, designed to assist image and video creators in getting proper recognition for their work utilized in AI systems.
Since 2019, Adobe and other tech companies have been collaborating on what they call "Content Credentials," a type of digital stamp for photos and videos circulated online that indicates their origin.
TikTok, a platform owned by China's ByteDance, has already pledged to incorporate Content Credentials to identify AI-generated content.
Based in San Jose, California, Adobe revealed its intention to provide a free service that will let creators label their photos and videos with Content Credentials.
Along with marking themselves as the authors of the content, creators will also be able to use the app to express if they prefer their work not to be used by AI training systems that require vast amounts of data, according to the company.
The use of data in AI training has led to legal challenges across numerous sectors. Notably, publishers like the New York Times have taken legal action against OpenAI, while other companies have pursued licensing agreements.
Currently, no major AI company has committed to following Adobe's transparency standards. In its announcement, Adobe stated that it is "actively working to drive industry-wide adoption" of these standards.
"By offering creators a simple, free and easy way to attach Content Credentials to what they create, we are helping them preserve the integrity of their work, while enabling a new era of transparency and trust online," said Scott Belsky, chief strategy officer and executive vice president for design and emerging products at Adobe.
Following the announcement, Adobe's shares rose by 1.9 percent in afternoon trading.
Allen M Lee for TROIB News
Since 2019, Adobe and other tech companies have been collaborating on what they call "Content Credentials," a type of digital stamp for photos and videos circulated online that indicates their origin.
TikTok, a platform owned by China's ByteDance, has already pledged to incorporate Content Credentials to identify AI-generated content.
Based in San Jose, California, Adobe revealed its intention to provide a free service that will let creators label their photos and videos with Content Credentials.
Along with marking themselves as the authors of the content, creators will also be able to use the app to express if they prefer their work not to be used by AI training systems that require vast amounts of data, according to the company.
The use of data in AI training has led to legal challenges across numerous sectors. Notably, publishers like the New York Times have taken legal action against OpenAI, while other companies have pursued licensing agreements.
Currently, no major AI company has committed to following Adobe's transparency standards. In its announcement, Adobe stated that it is "actively working to drive industry-wide adoption" of these standards.
"By offering creators a simple, free and easy way to attach Content Credentials to what they create, we are helping them preserve the integrity of their work, while enabling a new era of transparency and trust online," said Scott Belsky, chief strategy officer and executive vice president for design and emerging products at Adobe.
Following the announcement, Adobe's shares rose by 1.9 percent in afternoon trading.
Allen M Lee for TROIB News
