Technology enables 'Ne Zha' to amplify Chinese culture on a global scale
The popularity of the movie highlights the lasting appeal and vibrancy of Chinese culture, while also signaling the emergence of China's animated film industry.
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The film's remarkable box-office performance is expected to persist, with industry experts speculating that the final total could reach 15 billion yuan. If this forecast holds true, "Ne Zha 2" will not only become the highest-grossing animated film globally but also position itself among the top five films in all-time box-office rankings, trailing only behind "Titanic" and standing equal to "Star Wars: The Force Awakens," according to IMDB data.
"Ne Zha 2" is distinguished by its high production values, enhanced visual effects, and innovative technology, creating a unique portrayal of mythology rich in cultural nuances. Its immense popularity underscores the enduring allure and vibrancy of Chinese culture, signaling a significant rise in China's animated film sector.
**Infusing New Values into an Ancient Story**
Ne Zha is a well-known figure in Chinese mythology, characterized as both rebellious and tragic. With immense power, he fought an evil dragon and its offspring to restore peace to the sea, but the consequences led to turmoil for him and his family. In a bid to protect his parents from misfortune and end their enmity, he took the ultimate sacrifice.
This new animation breaks away from traditional mythology while preserving its essential themes. It reimagines Ne Zha as a superhero who challenges his fate—a representation of modern aspirations among youth to defy stereotypes and prejudice.
At its core, the film reflects the timeless themes of family and love, resonating deeply with audiences across different cultures. The close familial ties portrayed in the film strike an emotional chord, showcasing the universal value of kinship.
The film's narrative highlights profound themes, including parental love, social responsibility, and patriotic sentiment, contributing to its contemporary relevance.
The storyline revolves around three pivotal characters: Ne Zha, Ao Bing, and Shen Gongbao. Their relationships form a complex web, resulting in intense storytelling driven by strong family bonds.
A notable aspect of the film is its portrayal of female characters, who exhibit independence and resilience. Ne Zha's mother, Lady Yin, is depicted as a military general, donning armor and wielding a blade, breaking free from traditional stereotypes of ancient Chinese women as dependent figures. Lady Rocky, too, is no longer characterized by typical beauty standards; instead, her form derives inspiration from a mountain, emphasizing strength and solidity.
The narrative intricately weaves conflicts and reconciliations between humans and demons, as well as personal and collective sacrifices, portraying characters that embody the essence of Chinese culture.
**On Par with Hollywood**
"Ne Zha 2" represents a technological triumph. Its soaring popularity signals a comprehensive transformation of China's animation industry, marking a definitive end to the era of merely imitating Hollywood.
The scale of the production is indicated by the extensive list of credited companies that participated, with reports suggesting over 100 companies and approximately 4,000 employees working on the project.
Collaborations extended to numerous smaller studios across various sub-segments, showcasing the maturing landscape of China's animated film industry and its capacity for mass production, comparable to Hollywood’s animation studios.
The dual driving force behind Chinese animation is "Technology + Culture." This approach leverages China's swift technological advancements, including cloud computing and AI, while simultaneously exploring and innovating upon traditional Chinese cultural narratives.
High-end special effects bring to life Ne Zha's signature weapons like fenghuolun (wind fire wheels), allowing audiences to immerse themselves in the fantastical world of Chinese mythology.
Looking back, "Ne Zha 2" has achieved over a ten-fold increase in box office performance compared to the record-breaking "Monkey King: Hero Is Back" from 2015.
The franchise began with "Ne Zha," which broke domestic animation box office records with over $725 million in revenue in 2019, and "Ne Zha 2" has doubled that figure within five years. This data illustrates the rapid advancement of the Chinese animation industry, now entering a golden age.
**Towards Cultural Resonance**
Beyond the "Ne Zha" franchise, China has also made significant strides in gaming. In 2024, the highly acclaimed Chinese title "Black Myth: Wukong" garnered international recognition, earning nominations for Game of the Year at TGA, as well as winning the Best Action Game and Player's Voice Awards.
The game has received over 1 million reviews on Steam, showcasing a 96 percent positive rating, with its production quality, visual presentation, and overall impact ranking among the best.
Social platforms like TikTok and RedNote are fostering cross-cultural communication. Since January, RedNote has risen to the top of app store charts in countries like the United States, Canada, and the United Kingdom, and quickly launched a translation feature to better connect Chinese and international users.
During the Spring Festival, international users engaged in celebrations and discussions about the festivities on RedNote, notably a viral video featuring robots performing the Yangko dance, which drew praise for China's innovative use of technology.
From a singular focus on "telling Chinese stories" to fostering greater "cultural resonance," productions like "Ne Zha" and "Wukong" are harnessing technological prowess to broaden their global outreach.
As the future unfolds, a wealth of remarkable works is poised to emerge, illuminating the depth and richness of traditional Chinese culture through various mediums. These creations will serve as catalysts for cultural resonance, connecting global audiences with the narratives, values, and emotions inherent in Chinese culture.
Such cultural resonance is likely to elevate the global profile of Chinese culture while promoting harmonious integration with diverse cultures, thus enriching the world's cultural tapestry.
Aarav Patel for TROIB News