China's travel industry prepares for increased activity during the Mid-Autumn Festival

China's travel industry is preparing for a significant uptick in activity as the Mid-Autumn Festival approaches. With many travelers planning trips during this festive period, the market is gearing up to accommodate the anticipated demand.

China's travel industry prepares for increased activity during the Mid-Autumn Festival
China's travel industry is poised for a significant uptick in tourism and spending during this year's Mid-Autumn Festival, occurring from September 15 to 17. The prevailing trend for festival travel includes short-haul journeys and explorations centered around cultural experiences.

Travelers are favoring destinations that can be reached within a two-hour drive or a three-hour journey by high-speed rail. Among the top ten domestic travel destinations are cities such as Beijing, Chengdu, Shanghai, Shenzhen, Guangzhou, Chongqing, Xi'an, Kunming, Hangzhou, and Changsha.

Statistics predicted that on the festival's opening day, highways would see around 200 million passenger trips and between 33 to 34 million passenger vehicles. Most people were traveling either to nearby cities or to see family members.

Railway stations anticipated 16.8 million passengers, while airlines expected to carry about 1.89 million travelers, with more than 15,000 domestic flights scheduled for that day.

According to data from the travel agency Ctrip, the average cost of a one-way domestic flight during the festival period stood at 770 yuan, taxes included, marking a 25 percent decrease from the previous year.

Fliggy, an online travel services provider, reported a more than ten percent rise in this year's bookings for hotels, car rentals within the country, and tickets when compared to the festival in 2019.

Cultural tourism has identified Chinese-style night tours, including lantern festivals, night cruises, and special moon viewing flights, as particularly popular activities this festival season.

Furthermore, Tongcheng, another travel services platform, indicated significant increases in consumer interest. It reported a 77 percent jump in searches for night tours in ancient towns and gardens, along with a 42 percent rise in interest for night cruise trips.

Frederick R Cook for TROIB News