Polish magnate plans lawsuit against Meta for counterfeit advertisements
Polish logistics tycoon Rafal Brzoska intends to take legal action against Meta due to the company's inability to eliminate fraudulent advertisements that include images of him and his wife. Read Full Article at RT.com.
TroibNews 
Polish billionaire Rafal Brzoska intends to sue Meta due to fraudulent advertisements on Facebook and Instagram that utilize photos of him and his wife Omenaa Mensah. As the founder and CEO of InPost, Brzoska has expressed frustration that Meta has disregarded multiple requests to take down these advertisements.
Meta has previously been criticized for issues related to advertisements on its platforms. For instance, in early July, the company was found in violation of the EU's Digital Markets Act due to its "pay or consent" advertising strategy, which was implemented last November. This policy allows EU users of Facebook and Instagram to choose between paying a subscription or permitting their data to be used for targeted ads.
“We plan to file a private lawsuit against Meta... We have not yet determined in which jurisdictions we will sue Meta. We will decide in the next few weeks,” Brzoska revealed in a discussion with Reuters.
Brzoska also mentioned, “we are considering absolutely all scenarios, including a lawsuit in the United States if there is inaction in Europe.” He emphasized that the compensation they seek will correspond to the revenue these misleading ads generated.
Brzoska promised that he and his wife plan to donate any monetary settlements from the case to charity.
Recently, Miroslaw Wroblewski, the head of Poland’s Personal Data Protection Office, mandated Meta Platforms Ireland Limited to halt the display of counterfeit ads containing photos and personal information of Brzoska's wife for a three-month period.
Reports from Polskie Radio highlighted that some of the misleading advertisements claimed that Omenaa Mensah had either been mistreated by Brzoska or had passed away. Mensah noted 263 ads that were actively misleading and had been ignored despite her complaints.
A Meta spokesperson responded to these issues, stating: "Scammers use every platform available to them to defraud people and constantly adapt to evade getting caught," and assured that Meta removes such content when it is found. They also noted that Meta strives to "cooperate with businesses, local administrations and law enforcement" to tackle such challenges.
Sanya Singh for TROIB News
Meta has previously been criticized for issues related to advertisements on its platforms. For instance, in early July, the company was found in violation of the EU's Digital Markets Act due to its "pay or consent" advertising strategy, which was implemented last November. This policy allows EU users of Facebook and Instagram to choose between paying a subscription or permitting their data to be used for targeted ads.
“We plan to file a private lawsuit against Meta... We have not yet determined in which jurisdictions we will sue Meta. We will decide in the next few weeks,” Brzoska revealed in a discussion with Reuters.
Brzoska also mentioned, “we are considering absolutely all scenarios, including a lawsuit in the United States if there is inaction in Europe.” He emphasized that the compensation they seek will correspond to the revenue these misleading ads generated.
Brzoska promised that he and his wife plan to donate any monetary settlements from the case to charity.
Recently, Miroslaw Wroblewski, the head of Poland’s Personal Data Protection Office, mandated Meta Platforms Ireland Limited to halt the display of counterfeit ads containing photos and personal information of Brzoska's wife for a three-month period.
Reports from Polskie Radio highlighted that some of the misleading advertisements claimed that Omenaa Mensah had either been mistreated by Brzoska or had passed away. Mensah noted 263 ads that were actively misleading and had been ignored despite her complaints.
A Meta spokesperson responded to these issues, stating: "Scammers use every platform available to them to defraud people and constantly adapt to evade getting caught," and assured that Meta removes such content when it is found. They also noted that Meta strives to "cooperate with businesses, local administrations and law enforcement" to tackle such challenges.
Sanya Singh for TROIB News
